LOFT 312 was created from a shared belief that golf style could feel more modern, understated and connected to today’s culture.
We’re Sean and Gus — two golfers brought together by a love for the game, design, travel and the lifestyle surrounding golf beyond the course itself.
Inspired by Chicago’s original 312 area code, the brand combines clean design with premium, versatile pieces made to be worn both on and off the course. We wanted to create apparel that felt refined and timeless without following short-term trends or traditional golf stereotypes.
More than clothing, LOFT 312 is about building a community around modern golf culture — from range sessions and course trips to photography, creativity and the people shaping the future of the game.
This is only the beginning.
Welcome to LOFT 312.