LOFT 312 is modern golf streetwear inspired by the energy of Chicago and built for those who see golf differently.

The “312” nods to Chicago’s original area code — a city known for sport, style and culture. That influence drives our approach: clean design, premium quality and versatile pieces made to be worn both on and off the course.

No country club clichés. No unnecessary noise.
Just understated apparel for golfers who value simplicity, creativity and community.

Built above the noise.